Play2Act: Uniting Gamers for Climate Action is a new initiative by the UNDP.
The initiative aims to bring together major gaming companies to reduce carbon footprints.
Microsoft Xbox, Rovio, Niantic, Bandai Namco, Creative Mobile, Eline Media, FunPlus, Lockwood Publishing, SYBO, Ten Square Games and many more are among the initiative's founding partners.
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Senay Ataselim-Yilmaz, Chief Operating Officer, Turkish Philanthropy Funds, writes that philanthropy often solves the very problems that stems from market failure. Some social issues, however, cannot be tackled by questioning the return on investment.